BUSINESS SUPPORT
A trusted adviser specialising in research, sales and growth strategies
RESEARCH
Build Knowledge
Plan for Industry and Economic change.
Understand your clients and their preferences.
Identify opportunities for growth.
Monitor competition.
Change management.
​
SALES
Grow Business
Business Development Strategy.
Lead Generation and Customer Acquisition.
Increasing revenue through product diversification, market and geographical expansion.
Optimisation of existing client base.
Client propositions.
Tender Strategy and Writing.
​
GROWTH
Achieve Goals
Alignment of new business strategy with priorities for business growth.
Help where you need it most: - Copy writing, CV review and update, promotional material, translating ideas into action.
HOW WEÂ HELP
Access to 35 years of successful sales and business experience, just when you need it.
​​
A perfect solution if you need extra support but don’t need a full-time subject matter expert.
​​
Flexible per project or wider initiatives that best utilise our skills and expertise.
​​
Network of expert fellow consultants, managers and practitioners.
METHODOLOGY
Short-term Consultancy
Typically working on a defined project. We will meet to understand your challenges and aims. We will work together over a determined period to identify and implement solutions.
​​
On-going Consultancy
Typically meeting weekly, monthly or quarterly to review and work on business performance.
​​
Detailed Project plan
Ensures mutual understanding of the required outcomes.
Defines goals, guides process and is how we will measure success.
ANNE JOHNSTON
Business Development Strategist, 30 years specialising in research, sales and growth strategies.
​
A trusted adviser providing clients with objective, results oriented support, solutions and implementation.
ANNE JOHNSTON
Proven Results
ACCOMPLISHMENTS
Developing and implementing successful Business Development Strategy for four of the largest global event overlay providers.
Exceeding targeted revenues via strategic growth plans, diversification of product, market sector and geographical expansion.
Diversification into non-traditional markets to increase product utilisation, such as marketing temporary event structures to experiential agencies for use as brand activation structures.
Marketing initiatives, including an inbound marketing plan, integrating digital channels and increasing online leads by 78% within 6 months.
Commercial negotiations exceeding targeted revenue and profitability.
Management support to develop new channels and client relationships in the UK and internationally.
Supporting successful sale and acquisition plans for two employers.
EXPERTISE
Management Consultancy, Strategy, Policy Analysis, Business Process Improvement, Event Planning, Programme Development.
​
Business Analysis, Business Strategy, Customer Relationship Management, Business Development, Brand Development, Product Development.
​
Programme Management, Change Management, Strategic Communications, Proposal and Bid Writing, Strategic Planning, Research, Project Management.
